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Share of Shelf (visibility audits)
  • 4 times a year, we  carry out a precise measurement of the visibility (share of shelf) of certain products
  • Within 3 weeks we visit over 2.500 points of sales
  • Delivery and follow-up of neutral data
  • Used since 2008, our method’s efficiency doesn’t need to be proven anymore

Process

pfld01 

Preparation

  • Reception of an address list of our client
  • Preparation of databases per merchandiser per region and hardware material preparation.
  • Briefing
 
pfld02 

Execution

  • Each merchandiser optimises his/her route for their area 
  • Presentation of the audit to the point of sales manager at arrival at the shop
  • Precise measurement of the visible surface covered by the targeted products
  • The results are encoded and compared to previous measurements for cross-checking
 
pfld03 

Results

  • Weekly reports of the measurements
  • Proven to be one of the most trustworthy method since 2008

 

 

Example

pfld04 pfld05 pfld06 pfld07
pfld04
 
pfld05
 
pfld06
 
pfld07
 

ShelfShare

  • 3 weeks
  • 2.500 points of sales


 

 

A new challenge for us?

Contact us and let's discuss your next strategy together

Mark Dederen

Merchandising Specialist

+32 2 752 85 10

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