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Commando tasting stands
  • Since 2013 we support the deployment of commando promotional actions for Mondelez
  • Over a week-end, the clients discover a new product
  • In 48h, over 120.000 samples are handed out to your target group
  • Over 2.000 stands deployed each year

Process

pfld01 

Preparation

  • Preparing the products for each routing and merchandiser
  • Distribution of material
  • Loading the vehicles and quantity controls
 
pfld02 

Setup

  • Each merchandiser maps his driving route
  • In each point of sales, the action is presented and the display set up when agreed
  • The merchandiser fills the adequate areas with samples
 
pfld03 

Replenishment

  • Each store is visited three times by our merchandisers
  • Each time, the display is replenished and tidied up

 

Examples

pfld04 pfld05 pfld06 pfld07
pfld04
 
pfld05
 
pfld06
 
pfld07
 

Taste It 2016

  • 48 hours
  • 20 actions/year
  • 200 points of sales, 3 visits
  • 30 merchandisers
  • 120.000 samples


 

 

A new challenge for us?

Contact us and let's discuss your next strategy together

Mark Dederen

Merchandising Specialist

+32 2 752 85 10

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