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Tasting stands
  • Since 2000, Profield handles the management of AB InBev’s tasting stands
  • Storage, maintenance and deliveries are taken care of
  • 28 stands (13 small et 15 large) customizable according to each action
  • The stands are distributed each week-end of the year over the whole country

Process

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Preparation

  • Each tasting stand is carefully checked and cleaned
  • Samples and tumblers are prepared for each stand
  • The modules are wrapped in protective tarps
 
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Tasting

  • The stands are delivered in point of sales over the whole country
  • The tasting can take place to unveil and highlight the latest products
 
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Return

  • Each module is once more carefully checked, cleaned and wrapped
  • The stands are stored for further use

 

Example

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Tasting Leffe

  • 47 weeks/year
  • 28 stands
  • Leffe Blonde, Leffe Royale, ...


 

 

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+32 2 752 85 10

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